The Inspiration
I’ve spent over 20 years in the vibrant world of nightlife and luxury venues—from the velvet VIP corners to the electric pulse of the dancefloor. I’ve seen the magic, the glamour, the unforgettable highs. But I’ve also seen what’s hidden behind the party faces.
In a world built to impress, so many people dim their light to fit in. I’ve done it too—smiling, performing, playing the role. Behind the fun, there was always a question:
“What if we could drop the act and just… be real?”
Finding an answer to that question became my mission.
From Saint & Sinner to Seven Deadly Sins
I wanted to create a drink that didn’t just sit on the back bar—it started the conversation. Something bold. Something with personality. A drink that gave people permission to be themselves, no filters, no fear.
That vision became my first product, Saint & Sinner—but I knew the story wasn’t finished. After years of trials, triumphs, and real sacrifice, the full range was born:
Seven Deadly Sins Spirits.
Not just a collection of premium spirits, but an experience of identity, culture, and confidence in a glass.
Why We Matter to the Trade
Hospitality is about creating connection—and these drinks do exactly that. Each sin represents a mood, a moment, a bold flavour that breaks the ice and starts something real.
Lust seduces with chocolate and exotic spice.
Envy sparks curiosity.
Pride empowers.
Wrath brings fire.
And so on…
We’ve built these to perform in real bar environments. They’re versatile, cost-effective, and designed for storytelling—because drinks with meaning sell themselves.
This Is More Than a Brand—It’s a Movement
Every pour of Seven Deadly Sins is an invitation:
Be seen. Be bold. Be unapologetically you.
We’re a proudly independent, female-founded, family-run UK company that believes authenticity should never be off-menu. Our drinks are crafted for venues that want more than just good taste—they want good energy.
Join the Revolution
If you’re a wholesaler, bar manager, or venue owner who wants to offer something truly different—you’re in the right place.
We’re not just selling spirits.
We’re serving stories.
And the next chapter starts with you.
👉 Get in touch for samples, trade packs, and partnerships