What Are The Seven Deadly Sins?

We get asked this question quite often. So we thought we would answer it.

The Seven Deadly Sins (sometimes called Cardinal sins) are Lust, Wrath, Envy, Gluttony, Greed, Sloth and Pride. Over the next few weeks we will give our take on why experiencing them, in today’s world, is often a good thing. So lets kick off with everyones favourite.


Lust means strong desire, wrongly often thought of as a purely sexual desire.

Sure we all know that feeling when we see someone special. We get excited and start shaking with the surge of andrenaline from the anticipation of what may happen (and lets be honest what we hope will happen!!). So it’s a good thing, the intial push. Without it would you make that call, speak to that someone who could change your life? Probably not.

Its more than though. Without having a lust for life, for success, for happiness would we feel that drive to push ourselves, to get out of comfort zone, to risk everything ? It is the motivator that starts our journey.

So we say embrace lust, let it fuel your dreams

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